State Fair Community College

Marketing and Retail Specialty

“In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.” --David M. Ogilvy

At SFCC, student-oriented instructors not only teach the principles of creative business thinking but also all the components such as advertising, promotions, public relations and sales that are needed to put creative thinking into motion. 

Enthusiasm, flexibility, and a positive attitude are essential characteristics necessary to find success in the business world.  If you are highly motivated and enjoy working with people in a fast-paced, ever-changing environment, then a career in marketing and retail would be an excellent fit for you.

Employment Opportunities

  • Marketing and promotions
  • Advertising
  • Public relations
  • Purchasing and inventory management
  • Sales representative
  • Retail management
  • Business owner

Salary levels vary depending upon the level of responsibility, length of service, education, company size, location, and industry. According to the National Association of Colleges and Employers, starting salaries for marketing majors graduating in 2007 averaged $40,161 and those for advertising majors averaged $33,831 (OOH).

AAS in Business Management with Marketing and Retail Specialty

To earn an Associate of Applied Science in Business Management with Marketing and Retail Specialty, students must complete 69 credit hours and an internship between the first and second years of college.

Featured Courses

Career opportunities in this business specialty are seldom dull and always challenging. Here are some of the required courses that will help you meet those challenges:

  • Advertising--theory and techniques that involves research and ad campaign development
  • Principles of marketing--the four Ps: product, price, place, and promotion
  • Salesmanship--discovering consumer needs and how to meet those needs
  • Visual merchandising--retail design concepts 
  • E-Commerce marketing--technology to create e-business

View COURSE CATALOG for program requirements.

Did you know?

Almost a third of all Americans are employed in marketing-related positions. The 2008-2009 Occupational Outlook Handbook (OOH)forecasts employment in marketing and retail careers will increase by 12 percent through 2016 because of "intense domestic and global competition in products and services offered to consumers and increasing activity in television, radio, and outdoor advertising."


Ross Blankenship
Program Coordinator
Fielding 204
(660) 596-7284


Extended Campuses

The business marketing and retail specialty degree is also offered on SFCC's Lake of the Ozarks campus in Osage Beach and its Clinton campus. For more information about classes at this location, call (573) 348-0888,

Phi Beta Lambda

PBL is a student organization devoted to developing competent leaders and is offered as an optional one-credit hour course that allows students to explore and refine leadership skills, work in teams, and develop business contacts. Advisors are Jodi Fudge and Rena Galloway.

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3201 W. 16th St Sedalia, Missouri 65301-2199
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