Business Management with Marketing and Retail Specialty
“In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.” --David M. Ogilvy
At SFCC, student-oriented instructors not only teach the principles of creative business thinking but also all the components such as advertising, promotions, public relations and sales that are needed to put creative thinking into motion.
Enthusiasm, flexibility, and a positive attitude are essential characteristics necessary to find success in the business world. If you are highly motivated and enjoy working with people in a fast-paced, ever-changing environment, then a career in marketing and retail would be an excellent fit for you.
- Marketing and promotions
- Public relations
- Purchasing and inventory management
- Sales representative
- Retail management
- Business owner
Salary levels vary depending upon the level of responsibility, length of service, education, company size, location, and industry. According to the National Association of Colleges and Employers, starting salaries for marketing majors graduating in 2007 averaged $40,161 and those for advertising majors averaged $33,831 (OOH).
Career opportunities in this business specialty are seldom dull and always challenging. Here are some of the required courses that will help you meet those challenges:
- Advertising--theory and techniques that involves research and ad campaign development
- Principles of marketing--the four Ps: product, price, place, and promotion
- Salesmanship--discovering consumer needs and how to meet those needs
- Visual merchandising--retail design concepts
- E-Commerce marketing--technology to create e-business
This program requires all students to complete an internship between the first and second year to improve knowledge base by adding real-world experience.
View COURSE CATALOG for program requirements.